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Seminars
Topics The seminar topics of media and society, media and economics, media and governance, and media criticism will be used for the duration of the three-year program to explore the different thematic modules that have been created to define the focus for each year of the project. Seminars will be facilitated by leading scholars in the field. Each seminar will review media case studies of recent, widely covered global events., Each year participants will bring to the seminars their own media research related to a significant social or historical event that has occurred just prior to start of the summer program. The case studies provided by participants will focus on several key areas: media coverage, the media's influence on society, and media content related to news events or audience research. During the program, participants will be required to produce new case studies that are based on the media analysis techniques, theories and hypotheses explored in each workshop. Media and Society Seminar on current issues and effects of mass communication. Participants will identify new and ongoing issues involving the mass media and their effects on society and human behavior. Participants will develop an understanding of ethical theory and its application to issues that may arise in the mass media professions. Participants will also develop competence in taking a position on an issue involving the mass media and society and employing arguments and evidence in support of that position. In year one, participants will be introduced to the tools of media literacy. Participants will examine the differences between the media research models in North America, England and Europe and will learn how to apply these concepts to determine the effects media have on society. In year two, participants will examine the infrastructure of the international communications academic community in order to understand the impact that media studies academics have on the development of media policy, which ultimately affect society. In year three, participants will review the effect of the explosion of new media outlets on society. Media Criticism Theory and practice of media criticism intended for various audiences, including consumer-oriented criticism, social criticism and scholarly criticism. The purpose of the course is to enable participants to develop critical thinking; understand the infusion of political bias in media texts; understand the nature and purpose of criticism as scholarly and journalistic discourse; distinguish among types of criticism; develop critical claims and employ arguments and evidence in support of those claims. The course will teach participants how to identify the semantic elements in print, audio and mass communication; understand and employ the specialized terminology used in interpretive media analysis; identify and employ the key approaches to interpretive media analysis; attain greater competence in the practice of reviewing, social critiquing and interpretive analysis; and attain greater competence in meta criticism, the evaluation of critical discourse. In year one, participants will apply these techniques to current events taking place at the time of the seminar. In year two, participants will examine the fusion of media studies with other disciplines in order to expand the methodologies used in their research. In year three, participants will review the role of the media scholar in an information-rich society. Media and Governance Through a review of the media and the transition from Communism to Capitalism, the seminar will explore how effectively the media are able to balance fair and accurate coverage of government, while still remaining a voice of the people. The course will explore the functions of the media in a democracy and will explore the investigative or watchdog functions it serves with regard to government. In year one, participants will apply new methods of media criticism to case studies related to specific events in which government has played a significant role in determining the outcome of press coverage. Participants will review case studies revealing the role of the media s as watchdog and will explore the role of the press in giving voice to the people. In year two, participants will examine the role of the media scholar as defender of the rights and interests of the general public and as a public intellectual. In year three, participants will explore the future relationship between government and media, and the public. Media and Economics The course will review the substantive business operations and media economics issues in the publishing, broadcasting, recorded music, new media and film business. The course will explore the media industry by covering matters of economics, technology and regulation; convergence in media and entertainment industries, as well as the social and cultural consequences of media operating as a free-market enterprise. In year one, participants will learn to apply theory and media criticism techniques to the economics of media business. In year two participants will examine the relationship between media scholars and the impact their research has on the business of running media outlets. In year three, participants will examine the impact that globalization and mergers of media outlets have on society.
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