Inter-Session Activity 2007-2008
Course 1: Media, Society and Research:
(Sept.-Jan. 31, 2007) Revision of Syllabi (Feb. 1-Feb. 28) Instructor feedback on syllabi (March-June 2008) participants develop research proposals to study the future of media studies. In part one of inter-session activity, participants will revise the syllabi they submitted in 2006 by incorporating new material from seminars in 2007. In part two of inter-session activity, participants will develop research proposals to study the future of media studies. Participants will apply knowledge of research methods gained at the summer 2007 seminar
Participants will be able to create fully developed courses in the field of media studies that incorporate theory and research methods and new methodologies in teaching.
Course 2: Media Criticism and Research: Assessing Media Violence
Participants of the Project will use qualitative and quantitative sociological methods to analyze media violence in their respective countries of Caucasus, Central/Eastern Europe and Central Asia.
Every participant will be encouraged to contribute to the online journal MediaKrytyka (Media Criticism). Their contribution may come in one of the following forms:
Find out, review, and summarize available information concerning violence in the media in your respective country (what books or articles are available, whether they are popular or academic, whether there are institutions willing to cooperate in the field of media literacy and so on).
Express your own opinion on this subject (preferably in the form of a short article or commentary).
Participants' materials will be posted on the Internet (The most thought-provoking and insightful materials are going to be translated into Ukrainian and included in the print version of MediaKrytyka
Participants will be able to measure violence in the media with both qualitative and quantitative research methods. Participants will publish both commentaries and/or research results in Media Krytyka.
Course 3: Media, Economics and Research: Value Chain and Marketing Analysis
(Sept.-Nov. 2007): Use of quantitative methods: Field research in national media industries/or corporate strategies of media companies (1. collection of open sources 2. collection of data from open sources 3. interview with media executives and experts 4. development of strategy for analyzing data (Dec. 2007-February 2008) Use of qualitative methods: strategy analysis of national media industries/ or corporate strategies of media companies (1. matrix analysis, 2. SWOT analysis 3. portfolio analysis) (March-April 2008) Preparation of report on national media industry/corporate strategies based on quantitative and qualitative research (April-May 2008) Evaluation of reports.
Inter-session activities will involve field research in local media markets and national industries and incorporation of qualitative and quantitative methods to teaching process at home Universities. Using research tools acquired during the course students are supposed to conduct analysis of corporate strategies using new methods and skills. A part of the activities would be the comparison between mature (Western Europe, North America) and evolving (Eastern Europe) media industries/companies intended to provide both teachers and students with new knowledge, methodologies, and tools for academic research.
At the conclusion of the seminar and inter-session activities, participants will be able to apply qualitative and quantitative methods for analyzing national media industries and/or corporate strategies of media companies. Students will be equipped with new methodologies for teaching and for academic research.
Course 4: Survey in Media and Governance
(Sept. 1-Nov. 1) Participants research studies conducted by university academics in their countries (January-March 1) Annotated bibliography (April to June, 2008-) Participants develop research proposals to study topics related to media governance and media literacy
Participants review studies conducted by universities in their countries that were supported by government grants in order to determine whether the politics of that country determined the selected research method. Participants then propose alternative and/or preferred research methods based on the hypothesis being studied. In part two of inter-session activities, from Jan. to March 1, participants prepare an annotated bibliography of the most recent scholarly articles on the topic of media studies of their choice. Participants identify at least three theoretical approaches to study the topic and at least three different perspectives within each approach. Participants will describe how the bibliography informs their research agenda and their teaching. They will describe how these research studies can be applied to their teaching. In part three of the inter-session activity, from April to June, participants will develop a research proposal to study a certain topic in media governance and media literacy. The outcome of this assignment is the ability to write a methodological research proposal. The research proposal will specify: research question to be studies;theoretical frameworks to be used; methods to collect and analyze the data; how the study will be conducted with limited funding; how the study will be disseminated; and how the results of the study will contribute to the participant's teaching of media and governance and media literacy.
At the conclusion of the seminar and inter-session activity participants will develop skills to conduct media literacy and governance research proposals using either qualitative or quantitative methods research. Participants will develop research and organizational skills for professional and scientific writing.