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Advertising/Public Relations

Topics:

Advertising and Public Relations The Advertising Industry The Public Relations Industry
Communications Theories Development of these Industries Media Policy and Ethics
Globalization of these Industries Their Roles in Print Media Audio, Visual, Multichannel Media
Computers & Information Industry Communications at Work Miscellaneous

 

Advertising, Public Relations, and the changing media environment

Media History
Media Daily

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The Advertising Industry

Ad Week
Advertising Age
American Association of Advertising Agencies
International Advertising Association
Internet Advertising Report
Example of Early Advertising- Examples of early sales, advertising and marketing
Coca Cola- example of internet advertising
The Gap- example of internet advertising
Media Central- advertising and promotion

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The Public Relations Industry

IABC- International Association of Business Communicators
PR Newswire
PRSA- Public Relations Society of America
TOWSON- Example of Internal Public Relations-services for students, faculty, and community
Crisis Management
Media Challenge in Sports
Public Relations Links --from K. Hallahan at Colorado State University

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Communications theories that can explain and predict advertising and PR

AIM- accuracy in media
Children and the Media
FAIR- Fairness in reporting
TV-Free America
Political Public Relations- press releases from the White House
Media Research Center

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Economic, historical and political development of advertising and PR

Adbusters Media Foundation
Corporate Control of the Mass Media
National Institute of Media and the Family- family values and the media
Media conglomerates- 10 corporations that control media in world
Search media conglomerates
Information on businesses throughout the US

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Communication media policy and ethics in Advertising and PR

Artists Rights Foundation
Center for Democracy and Technology- civil rights
Copyright Law
FCC
FTC   
Foreign media ethics
Financial disclosure – South Africa
Better Business Bureau
Media ethics

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Globalization of communication media, advertising, and public relations

The Advertising Association (UK)
Public Relations of New Zealand
Russia on the Net
Canada PR
South Africa PR

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The role of advertising and public relations in print media

FACSNET
Newspaper Association
The Reporters Network
Press releases
AJR News Link
Atlantic Monthly
Examples of Press Releases:
Example 1
Example 2

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Advertising and PR in audio,  visual, and multichannel media

Radio Broadcast Events
American Film Institute
Radio history clips
British Broadcasting Corporation

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Role of Advertising and PR in telephone, computer, and informtaion services industries

Pointcast
The Net- Internet news stories   
Target audience cable channels :  Nickelodeon        ESPN
Information service provider - lists providers in user’s area
AT&T

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Public Relations and Communication Media in the workplace services industries

About Work
Dilbert
Intranet - articles on companies’ intranets
Career opportunities

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