Course Sequence and Prerequisites

Strategic Public Relations and Integrated Communications (36 credits)

A. Required course sequence I - IV (21 units)        Prerequisites (all with C or better grade)

I.      MCOM 101 Introduction to Mass

        Communication (3)

                       and

        COMM 131 Fundamentals of

        Speech Communication (3)   

II.     MCOM 253 Principles of Strategic

        Public Relations and Integrated

        Communications (3)                                                  MCOM 101 and COMM 131

Declare your major in MCOM before moving on to the Level III courses.

III.   MCOM 357 Public Relations Writing (3)                  MCOM 253                    

                and

        COMM 419 Organizational Communication (3)    COMM 131

                and

           one of the following two:

        MCOM 325 Advertising Copywriting (3)                   MCOM 214                   

                or

        MCOM 255 Newswriting (3)                                      MCOM 101 and ENGL 102              

VI.   MCOM 453 Public Relations                                      MCOM 253 and MCOM 357

        and Integrated Communications                             (Not open to PMCOM students)

        Campaigns (3)                      

B. Additional Required Courses (6 units): May be taken at any time with satisfactory prerequisites

        MCOM 350 Media Law (3)                                          MCOM 101 and junior/senior standing

                            or

        MCOM 433 Media Ethics (3)                                      MCOM 101 and junior/senior standing

                            and

        MCOM 490 Mass Communication Research (3)  Majors & minors only, senior standing

C. Electives (9 units): May be taken at any time with satisfactory prerequisites

MCOM 460 Internship (1-6)                                                MCOM 253, Junior/senior,

                                                                                                 3.0 GPA in major, 2.75 GPA overall

MCOM 451 PR for Nonprofit Organization (3)                  MCOM 357

MCOM 459 Professional Issues in PR (3)                       MCOM 453, MCOM 447, or

                                                                                                  COMM 419

        Or any other courses listed in the catalogue under electives.  Students are strongly encouraged to take courses outside the track.

Prerequisite requirements are subject to change as new curriculum develops.  Students are required to follow the most up-to-date prerequisite requirements.