Department of Mass Communication and Communication Studies: Mission and Vision

MCCS Department Mission and Vision Statements

The Department of Mass Communication and Communication Studies focuses on the study of the structure, processes, aesthetics, functions, and effects of human communication and mass media. In this, the most broad-based program in Maryland and the region, students have the opportunity and flexibility to gain knowledge and skills in a wide array of communication fields. In addition, the study of human communication and mass media involves a strong practical content.

Mission of the Major

The mission of the Mass Communication major is to help students learn the practical application, structure, processes, aesthetics, responsibilities and effects of the mass media.

Objectives of the Major

To provide students with appropriate training for careers in communication.

To help students become more critical consumers of the media.

Mass Communication majors are expected to develop and refine their visual and written skills; to think critically about ways in which the mass media influence society; and, to recognize and appreciate the need for a broad and diverse liberal arts education.

Students who complete the Mass Communication major will have many career options, especially in the broadly defined fields of journalism, radio, television, new media, advertising, strategic public relations, and integrated communications. Majors are expected to learn how the various fields in mass communication are structured and function, and to understand how the media are converging and the consequences of that convergence.

Students who complete the Mass Communication major are expected to:

Understand and apply relevant theories of mass communication.
Understand and analyze research in mass communication.
Understand and apply legal issues, statutes and regulations affecting mass communication.
Understand and apply ethical principles that can be used to prevent and resolve potential conflicts and dilemmas in the operation of the mass media.
Demonstrate proficiency in writing for the mass media.
Demonstrate competence in the student's chosen track within the major.

Our Vision

The Department of Mass Communication and Communication Studies at Towson University will be the leader in the Mid-Atlantic region by providing communication excellence in visual, verbal, and written competencies for the 21^st century. We will:

Provide students broad and diverse course work in advertising, journalism, public relations and communication studies.
Offer high-quality educational programs which enable students to become critical thinkers and effective, ethical communicators.
Use practical, innovative experiences and partnerships to prepare students for successful communication careers.
Maintain and enhance strong relationships with alumni and community leaders from business, government, and the non-profit sector.

MCCS Department Mission and Vision Statements
	The Department of Mass Communication and Communication Studies focuses on the study of the structure, processes, aesthetics, functions, and effects of human communication and mass media. In this, the most broad-based program in Maryland and the region, students have the opportunity and flexibility to gain knowledge and skills in a wide array of communication fields. In addition, the study of human communication and mass media involves a strong practical content.
Mission of the Major
The mission of the Mass Communication major is to help students learn the practical application, structure, processes, aesthetics, responsibilities and effects of the mass media.
Objectives of the Major
To provide students with appropriate training for careers in communication. To help students become more critical consumers of the media.
Mass Communication majors are expected to develop and refine their visual and written skills; to think critically about ways in which the mass media influence society; and, to recognize and appreciate the need for a broad and diverse liberal arts education.
Students who complete the Mass Communication major will have many career options, especially in the broadly defined fields of journalism, radio, television, new media, advertising, strategic public relations, and integrated communications. Majors are expected to learn how the various fields in mass communication are structured and function, and to understand how the media are converging and the consequences of that convergence.
Students who complete the Mass Communication major are expected to:
Understand and apply relevant theories of mass communication. Understand and analyze research in mass communication. Understand and apply legal issues, statutes and regulations affecting mass communication. Understand and apply ethical principles that can be used to prevent and resolve potential conflicts and dilemmas in the operation of the mass media. Demonstrate proficiency in writing for the mass media. Demonstrate competence in the student's chosen track within the major.
Our Vision
The Department of Mass Communication and Communication Studies at Towson University will be the leader in the Mid-Atlantic region by providing communication excellence in visual, verbal, and written competencies for the 21^st century. We will:
Provide students broad and diverse course work in advertising, journalism, public relations and communication studies. Offer high-quality educational programs which enable students to become critical thinkers and effective, ethical communicators. Use practical, innovative experiences and partnerships to prepare students for successful communication careers. Maintain and enhance strong relationships with alumni and community leaders from business, government, and the non-profit sector.