MASS COMMUNICATION COURSES |
| Lower Division |
| MCOM 100 USING INFORMATION EFFECTIVELY IN MASS COMMUNICATION (3)
Effective and ethical gathering, evaluation, application, and presentation of information in the study of mass communication. Freshmen and Sophomores ONLY GENED I.B. Details... |
| MCOM 101 INTRODUCTION TO MASS COMMUNICATION (3)
Issues, theories and structures of mass communication and careers in the mass media. Details... |
| MCOM 102 HONORS: INTRODUCTION TO MASS COMMUNICATION (3)
Issues, theories and structures of mass communication and careers in the mass media. Prerequisite: consent of instructor. |
| MCOM 214 PRINCIPLES OF ADVERTISING (3)
Review of contribution made by advertising to the U.S. economy and of the principles and practices as applied to mass media. Prerequisite: MCOM 101/102 and COMM 131/132. Details... |
| MCOM 253 PRINCIPLES OF STRATEGIC PUBLIC RELATIONS AND INTEGRATED COMMUNICATION (3)
Research, theory, techniques: strategy, planning and management of public relations programs. Law, ethics and professionalism are covered. Prerequisites: MCOM 101/102 and COMM 131/132. Details... |
| MCOM 255 NEWSWRITING (3)
Newswriting from the standpoint of style, structure and readability. Prerequisites: MCOM 101/102 and ENGL 102 or ENGL 190. Details... |
MCOM 257 JOURNALISM & NEW MEDIA I (3) An introduction to the writing skills required in print, broadcast, and online journalism, and emerging news media formats Prerequisites: MCOM 101. Open to PMCO & MCOM majors/minors only. |
MCOM 258 JOURNALISM & NEW MEDIA II (3) Advanced skills in news writing, interviewing, reporting, and editing required in print, broadcast, and online journalism, and emerging news media formats. This course is a required continuation of MCOM 257, Journalism & New Media I. Prerequisites: MCOM 257. Open to PMCO & MCOM majors/minors only. |
| MCOM 323 ADVERTISING MEDIA PLANNING (3)
Application of advertising media principles to the development of a media plan that involves objectives, strategy and execution of electronic, print and new media. Prerequisite: MCOM 214. |
| MCOM 325 ADVERTISING COPYWRITING (3)
Creative process and production of copy for various media: print, broadcasting, direct mail and billboards. Prerequisite: MCOM 214. Details... |
| MCOM 341 DIGITAL PUBLISHING (3)
Computer technology to create publications for delivery in print and online. Prerequisites: MCOM 257, Sophomore standing. |
| MCOM 350 MEDIA LAW (3)
Examination of libel, slander, invasion of privacy and copyright. Legal considerations in reporting on judicial and governmental activities. Prerequisites: MCOM 101/102 and junior/Senior standing. Details... |
| MCOM 352 MEDIA CRITICISM (3)
Theory and practice of media criticism intended for various audiences, including consumer oriented criticism, social criticism and scholarly criticism. Prerequisite: MCOM 101/102. Details... |
| MCOM 356 FEATURE WRITING (3)
Researching and writing journalistic articles for publication in newspapers, magazines and other media. Prerequisites: MCOM 255 or MCOM 258. GenEd I.D. Details... |
| MCOM 357 PUBLIC RELATIONS WRITING (3)
Composing, editing and producing various media materials for both internal and external publications, including press releases, media kits, brochures and newsletters. Prerequisite: MCOM 253. GenEd I.D. Details... |
| MCOM 358 NEWS EDITING (3)
Practice in editing and headline writing for print and online media. Prerequisite: MCOM 258. Details... |
| MCOM 359 MAGAZINE PUBLISHING (3)
Examination of the principles, practices, problems and trends in magazine publishing through tracing the process of a magazine from copy to bindery. Steps in periodical production stressing emphasis on layout factors. Intensive analysis of magazine markets and case studies of magazine publishing problems. Prerequisite: MCOM 255. Details... |
| MCOM 381 BROADCAST JOURNALISM (3) Theory and practice of broadcast journalism. The gathering, writing and presentation of news for audio-only and audio-visual media. Ethical standards for broadcast journalism will be analyzed. Prerequisite: MCOM 258 and junior/senior standing.Details... |
| MCOM 383 NEWS REPORTING (3)
Experience in reporting. Coverage of specific news beats on- and off-campus and general assignment work. Consideration of news-gathering techniques, including direct and participant observation, use of survey research data and use of official records. Prerequisite: MCOM 258.. Details... |
| MCOM 385 MASS MEDIA AND SOCIETY (3)
Seminar on current issues and effects of mass communication. Prerequisites: MCOM 101/102. Details... |
MCOM 388 CYBERSPACE AND COMMUNICATION (3) Seminar on the social, cultural, technical and behavioral effects and implications of new media and on-line communication. Prerequisites: MCOM 101/102. |
| MCOM 391 PHOTOJOURNALISM I (3)
Photography for the mass media. History, aesthetics, and ethics are covered. Prerequisites: MCOM 258 or consent of instructor. Details... |
| MCOM 407 (507) WRITING FOR NEW MEDIA (3)
Research and create multimedia news and feature articles incorporating hypertext, graphics, photographics, audio, and video elements. Prerequisites: MCOM 356 or MCOM 381 or consent of instructor. Details... |
| MCOM 409 (502) LITERARY JOURNALISM (3)
Literary technique and dramatic structure for print and online journalistic media. Prerequisite: MCOM 356. |
| MCOM 411 COMMUNICATION PROCESS (3)
Prominent theories and research on mass media and human communication. Prerequisites: 9 units of MCOM/COMM including COMM 131 and junior/senior standing. Details... |
| MCOM 415 MASS MEDIA GRAPHICS (3)
Communication potential of design elements in a variety of graphics using computer technology. Prerequisites: MCOM 391 Details... |
| MCOM 431 (550) PUBLIC OPINION AND THE PRESS (3)
Journalistic aspects of public opinion and propaganda; the impact of mass communication media on the formation of public opinion. Techniques of polling and testing public opinion. Not open to those who successfully completed MCOM 351. Prerequisites: MCOM 101/102 and junior/senior standing.. Details... |
| MCOM 433 (533) MEDIA ETHICS (3)
Ethical principles, issues, dilemmas in mass communication; professional codes; interpersonal, small group, organizational, and societal factors affecting ethically mediated communication. Prerequisites: MCOM 101/102 and junior/senior standing. Details... |
| MCOM 440 ADVERTISING MEDIA SALES (3)
Procedures for selling media space and time: strategy, training, and preparation. Prerequisite: at least 15 units of COMM and MCOM MCOM 325. Details... |
| MCOM 443 (572) INTERNATIONAL ADVERTISING (3)
The role of advertising and promotion programs in the world marketplace. Consideration of global and local perspectives, constraints, key decisions in agency operations, creative aspects, and media. Not open to those who successfully completed MCOM 370. Prerequisites: MCOM 214 and junior/senior standing. Details... |
| MCOM 445 CORPORATE OR INSTITUTIONAL ADVERTISING (3)
Techniques used by corporations to develop institutional messages for public presentations. Prerequisites: MCOM 214 and MCOM 253. Details... |
| MCOM 447 [547] ADVERTISING CAMPAIGNS (3)
Application of advertising principles and practices to the development of campaigns and the preparation of plan books. Not open to thsoe who successfully completed MCOM 360. Prerequisite: MCOM 323 & MCOM 325 or consent of instructor. Open to MCOM majors only. Details... |
| MCOM 451 [551] PUBLIC RELATIONS FOR NONPROFIT ORGANIZATIONS (3)
Fund raising and development, implementing and evaluating public relations campaigns for nonprofit organizations. Practical experience lab sessions. Prerequisite: MCOM 253 & MCOM 357 or consent of instructor. Open to MCOM majors only. Details... |
| MCOM 453 [553] PUBLIC RELATIONS CAMPAIGNS (3)
Strategies and case histories. Design of public relations programs for selected clients. Not open to those who successfully completed MCOM 453. Prerequisites: MCOM 253 and MCOM 357. Details... |
| MCOM 457 PHOTOJOURNALISM II (3)
Color photography for the mass media including electronic imaging. Prerequisite: MCOM 391. Details... |
| MCOM 459 PROFESSIONAL ISSUES IN PUBLIC RELATIONS, ADVERTISING AND INTEGRATED COMMUNICATIONS (3)
Technical, managerial, legal, and ethical issues, emphasizing accreditation standards of professional associations. Prerequisite: COMM 419 or MCOM 453 or MCOM 447. Details... |
| MCOM 460-469 [560-569] INTERNSHIP IN MASS COMMUNICATION (1-6)
Practical field experiences. Under faculty and I/CE supervision, students wok as an interns with a professional in some field of mass communication. Graded S/U. Prerequisites: junior/senior standing. Minimum overall GPA of 2.75 and 3.00 in major. Completion of appropriate courses determined by the department. Please check with the I/CE office for specifics. Each number may be attempted for a maximum of 6 credits. |
| MCOM 479 SPECIAL TOPICS IN MASS COMMUNICATION (3)
In-depth study of a selected area dependent upon faculty and student interest. May be repeated for a maximum of 6 credits provided a different area is covered. Prerequisite: junior/senior standing or consent of instructor. |
MCOM 481 BROADCAST JOURNALISM II (3) Advanced news and feature writing, interviewing, reporting and editing for broadcast and new media. Prerequisites: MCOM 381. Open to MCOM majors/minors only. |
| MCOM 490 MASS COMMUNICATION RESEARCH (3)
Survey of methods and uses of research in mass media fields. Prerequisite: 18 credits of COMM or MCOM; senior standing. Open to MCOM majors/minors only. |
| MCOM 496 INDEPENDENT STUDY IN JOURNALISM (1-6)
Directed study through readings, projects, papers or seminars. May be repeated for a maximum of 6 credits. Prerequisite: MCOM 255 and consent of instructor. |
| MCOM 497 INDEPENDENT STUDY IN PUBLIC RELATIONS (3)
Directed study through readings, projects, papers or seminars. May be repeated for a maximum of 6 credits. Prerequisite: MCOM 253 and consent of instructor. |
| MCOM 498 INDEPENDENT STUDY IN ADVERTISING (3)
Directed study through readings, projects, papers or seminars. May be repeated for a maximum of 6 credits. Prerequisite: MCOM 214 and consent of instructor. |
| MCOM 499 HONORS THESIS (3)
Intensive research paper or media production project in the areas of newspaper/magazine journalism, photojournalism, public relations, advertising or new media as chosen by the student in consultation with the thesis advisor. Restricted to candidates for Honors in Mass Communication. |