MARKETING SPECIALIZATION FOR MASS COMMUNICATION

Requirements: completion of the Mass Communication major in the Public Relations or Advertising Track and 15 units as listed below.  Studentscompleting this specialization will receive a departmental Cerificate in Marketing by having a grade equivalent of 2.00 or higher in each required course below.  Students need to apply in the Department of Mass Communication and Communication Studies office fr the certificate at the time of graduation.

Marketing Specialization
*MKTG 341 - Principles of Marketing (3)
MKTG 425 - Buyer Behavior Analysis (3)
MKTG 445 International Marketing (3)

Choose two from the following:

MKTG 345 - Advertising Management (3)

MKTG 347 - Services Marketing (3)

MKTG 351 - Sales Management (3)

MKTG 355 - Retainling Management (3)

EBUS 311 - Principles of e-Business (3)

• For MKTG 341, no restrictions other than junior standing (60 units or more).
• For all the remaining upper-level Marketing courses for the Marketing Certificate (i.e., MKTG 345, MKTG 351, MKTG 425, MKTG 445):

              1.  The student MUST be MCOM major, i.e., has already been formally accepted into the MCOM major

                    (meaning it must appear on the unofficial transcript) AND have completed MKTG 341.
              2.  If pre-MCOM but has been accepted into the MCOM major, must present the original signed letter of

                   acceptance into the MCOM major (we will not accept verbal assurances) AND have completed MKTG 341.
              3.  If UNKNOWN, will not be given any upper level MKTG courses until they have applied and been accepted

                   into the MCOM major.

Note: In order to get a certificate, students must earn no less than a “C” in any of the required courses.