Department of Mass Communication and Communication Studies: Advertising Track

ADVERTISING TRACK

Catalog year 2007 and earlier

ADVERTISING TRACK

Catalog year 2008 and later

MCOM major requires 36 units: 9 units in core courses and 27 units in track courses.

Course Sequence and Prerequisites

Sample Schedule for Advertising Track

Sample schedule for Dual Track in Advertising and Public Relations

MCOM major requires 36 units: 9 units in core courses and 27 units in track courses.

Course Sequence and Prerequisites

Sample Schedule for Advertising Track

Sample schedule for Dual Track in Advertising and Public Relations

Required Core Courses for All Tracks within the Major
MCOM 101 - Introduction to Mass Communication (3)
MCOM 350 - Media Law (3)
or
MCOM 433 - Media Ethics (3)

MCOM 490 - Mass Communication Research (3)

Required Core Courses for All Tracks within the Major
MCOM 101 - Introduction to Mass Communication (3)
MCOM 350 - Media Law (3)
or
MCOM 433 - Media Ethics (3)

MCOM 490 - Mass Communication Research (3)

Required Basic Courses (12 units)
COMM 131 - Fundamentals of Speech Communication (3)
MCOM 214 - Principles of Advertising (3)
MCOM 323 - Advertising Media Planning (3)
MCOM 447 - Advertising Campaigns (3)
Required Basic Courses (12 units)
COMM 131 - Fundamentals of Speech Communication (3)
MCOM 214 - Principles of Advertising (3)
MCOM 323 - Advertising Media Planning (3)
MCOM 447 - Advertising Campaigns (3)

Required Professional Skills Writing Courses (6 units)
MCOM 325 - Advertising Copywriting (3)
One of the following:
MCOM 255 - News Writing (3)    or
MCOM 357 - Public Relations Writing (3)

Required Professional Skills Writing Courses (6 units)
MCOM 325 - Advertising Copywriting (3)
One of the following:
MCOM 255 - News Writing (3)    or
MCOM 357 - Public Relations Writing (3)

Track Electives (9 units)

The follwoing groupings are designed to help students in their selections of electives. Choose from the following and from any courses not chosen in the above groupings.

Advertising
MCOM 440 - Advertising Media Sales (3)
MCOM 443 - International Advertising (3)

MCOM 445 - Corporate and Institutional Advertising (3)
MCOM 460 - Internship in Mass Communication(1-6 units)
MCOM 496 - Independent Study in Mass Communication

(1-6 units)

Strategic Public Relations and Integrated Communication
MCOM 253 - Principles of Strategic Public Relations

and Integrated Communicaion (3)
MCOM 451 - Public Relations for Nonprofit Organizations (3)
MCOM 453 - Strategic Public Relations and Integrated

Communication Campaigns (3)
MCOM 459 - Professional Issues in Public Relations,

Advertising and Integrated Communication (3)
COMM 419 - Organizational Communication (3)
COMM 422 - Conference and Meeting Management (3)

Electronic Media and Film

EMF 140 - Introduction to Electronic Media (3)

EMF 221 - Principles of Film and Media Production (3)

EMF 271 - Television Studio Production (3)

EMF 373 - Electronic Field Production (3)

EMF 377 - Broadcast/Film Writing (3)

Journalism
MCOM 100 - Using Information Effectively in Mass

Communication (3)

MCOM 356 - Feature Writing (3)
MCOM 358 - News Editing (3)

MCOM 359 - Magazine Publishing (3)

MCOM 388 - Cyberspace and Communicaton (3)

MCOM 391 - Photojournalism I (3)

MCOM 407 - Writing for New Media (3)

MCOM 415 - Mass Media Graphics (3)

MCOM 431 - Public Opinion and the Press (3)

Media Analysis

MCOM 352 - Media Criticism (3)
MCOM 385 - Mass Media and Society (3)

MCOM 411 - Communication Process (3)

Communication Studies
COMM 115 - Introduction to Interpersonal

Communication (3)

COMM 303 - Advanced Public Speaking (3)

COMM 304 - Persuasion (3)
COMM 315 - Business and Professional

Communication (3)

COMM 331 - Advocacy and Argument (3)
COMM 378 - Intercultural Communication (3)

Track Electives (9 units)
The follwoing groupings are designed to help students in their selections of electives. Students may choose any combination of 9 units within the same group or across different groups or any courses not chosen in the required course listing.

Advertising
MCOM 440 - Advertising Media Sales (3)
MCOM 443 - International Advertising (3)
MCOM 460 - Internship in Mass Communication(1-6 units)
MCOM 496 - Independent Study in Mass Communication

(1-6 units)

Strategic Public Relations and Integrated Communication
MCOM 253 - Principles of Strategic Public Relations

and Integrated Communicaion (3)
MCOM 451 - Public Relations for Nonprofit Organizations (3)
MCOM 453 - Strategic Public Relations and Integrated

Communication Campaigns (3)
MCOM 459 - Professional Issues in Public Relations,

Advertising and Integrated Communication (3)
COMM 419 - Organizational Communication (3)
COMM 422 - Conference and Meeting Management (3)

Electronic Media and Film

EMF 221 - Principles of Film and Media Production (3)

Journalism
MCOM 356 - Feature Writing (3)
MCOM 415 - Mass Media Graphics (3)

Media Analysis
MCOM 411 - Communication Process (3)

One of the following three:

MCOM 352 - Media Criticism (3)    or
MCOM 385 - Mass Media and Society (3)    or

COMM 304 - Persuasion (3)

Communication Studies
COMM 101 - Introduction to Human Communication (3)
COMM 315 - Business and Professional

Communication (3)
COMM 378 - Intercultural Communication (3)

ADVERTISING TRACK Catalog year 2007 and earlier	ADVERTISING TRACK Catalog year 2008 and later
MCOM major requires 36 units: 9 units in core courses and 27 units in track courses. Course Sequence and Prerequisites Sample Schedule for Advertising Track Sample schedule for Dual Track in Advertising and Public Relations	MCOM major requires 36 units: 9 units in core courses and 27 units in track courses. Course Sequence and Prerequisites Sample Schedule for Advertising Track Sample schedule for Dual Track in Advertising and Public Relations
Required Core Courses for All Tracks within the Major MCOM 101 - Introduction to Mass Communication (3) MCOM 350 - Media Law (3) or MCOM 433 - Media Ethics (3) MCOM 490 - Mass Communication Research (3)	Required Core Courses for All Tracks within the Major MCOM 101 - Introduction to Mass Communication (3) MCOM 350 - Media Law (3) or MCOM 433 - Media Ethics (3) MCOM 490 - Mass Communication Research (3)
Required Basic Courses (12 units) COMM 131 - Fundamentals of Speech Communication (3) MCOM 214 - Principles of Advertising (3) MCOM 323 - Advertising Media Planning (3) MCOM 447 - Advertising Campaigns (3)	Required Basic Courses (12 units) COMM 131 - Fundamentals of Speech Communication (3) MCOM 214 - Principles of Advertising (3) MCOM 323 - Advertising Media Planning (3) MCOM 447 - Advertising Campaigns (3)
Required Professional Skills Writing Courses (6 units) MCOM 325 - Advertising Copywriting (3) One of the following: MCOM 255 - News Writing (3) or MCOM 357 - Public Relations Writing (3)	Required Professional Skills Writing Courses (6 units) MCOM 325 - Advertising Copywriting (3) One of the following: MCOM 255 - News Writing (3) or MCOM 357 - Public Relations Writing (3)
Track Electives (9 units) The follwoing groupings are designed to help students in their selections of electives. Choose from the following and from any courses not chosen in the above groupings. Advertising MCOM 440 - Advertising Media Sales (3) MCOM 443 - International Advertising (3) MCOM 445 - Corporate and Institutional Advertising (3) MCOM 460 - Internship in Mass Communication(1-6 units) MCOM 496 - Independent Study in Mass Communication (1-6 units) Strategic Public Relations and Integrated Communication MCOM 253 - Principles of Strategic Public Relations and Integrated Communicaion (3) MCOM 451 - Public Relations for Nonprofit Organizations (3) MCOM 453 - Strategic Public Relations and Integrated Communication Campaigns (3) MCOM 459 - Professional Issues in Public Relations, Advertising and Integrated Communication (3) COMM 419 - Organizational Communication (3) COMM 422 - Conference and Meeting Management (3) Electronic Media and Film EMF 140 - Introduction to Electronic Media (3) EMF 221 - Principles of Film and Media Production (3) EMF 271 - Television Studio Production (3) EMF 373 - Electronic Field Production (3) EMF 377 - Broadcast/Film Writing (3) Journalism MCOM 100 - Using Information Effectively in Mass Communication (3) MCOM 356 - Feature Writing (3) MCOM 358 - News Editing (3) MCOM 359 - Magazine Publishing (3) MCOM 388 - Cyberspace and Communicaton (3) MCOM 391 - Photojournalism I (3) MCOM 407 - Writing for New Media (3) MCOM 415 - Mass Media Graphics (3) MCOM 431 - Public Opinion and the Press (3) Media Analysis MCOM 352 - Media Criticism (3) MCOM 385 - Mass Media and Society (3) MCOM 411 - Communication Process (3) Communication Studies COMM 115 - Introduction to Interpersonal Communication (3) COMM 303 - Advanced Public Speaking (3) COMM 304 - Persuasion (3) COMM 315 - Business and Professional Communication (3) COMM 331 - Advocacy and Argument (3) COMM 378 - Intercultural Communication (3)	Track Electives (9 units) The follwoing groupings are designed to help students in their selections of electives. Students may choose any combination of 9 units within the same group or across different groups or any courses not chosen in the required course listing. Advertising MCOM 440 - Advertising Media Sales (3) MCOM 443 - International Advertising (3) MCOM 460 - Internship in Mass Communication(1-6 units) MCOM 496 - Independent Study in Mass Communication (1-6 units) Strategic Public Relations and Integrated Communication MCOM 253 - Principles of Strategic Public Relations and Integrated Communicaion (3) MCOM 451 - Public Relations for Nonprofit Organizations (3) MCOM 453 - Strategic Public Relations and Integrated Communication Campaigns (3) MCOM 459 - Professional Issues in Public Relations, Advertising and Integrated Communication (3) COMM 419 - Organizational Communication (3) COMM 422 - Conference and Meeting Management (3) Electronic Media and Film EMF 221 - Principles of Film and Media Production (3) Journalism MCOM 356 - Feature Writing (3) MCOM 415 - Mass Media Graphics (3) Media Analysis MCOM 411 - Communication Process (3) One of the following three: MCOM 352 - Media Criticism (3) or MCOM 385 - Mass Media and Society (3) or COMM 304 - Persuasion (3) Communication Studies COMM 101 - Introduction to Human Communication (3) COMM 315 - Business and Professional Communication (3) COMM 378 - Intercultural Communication (3)