Sample Schedule for Marketing Certificate Option

1.  Eligibility

• MCOM major with Advertising track or Public Relations track
• Junior Standing

2. Semester One

• MKTG341 Principles of Marketing (Prerequisite to all other Marketing Certificate courses)

3. Semester Two

• MKTG 425 Buyer Behavior Analysis
• MKTG 445 International Marketing

4. Semester Three (15 units)

Two of the following

• MKTG         345 Advertising Management
• MKTG         351 Sales Management
• MKTG         347 Services Marketing
• MKTG         355 Retail Management
• EBUS         311 Principles of E-Business*

* EBUS 311 has its own set of prerequisites.  Check the catalogue.

** Course workload may be spread over more than three semesters depending on the individual student’s graduation plan.