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Sample Schedule for Dual Track in Advertising and Public Relations

1. Pre-Mass Communication

• MCOM101 Introduction to Mass Communication
• COMM131 Fundamentals of Speech Communication
• ENGL102 Writing for a Liberal Education

2. Semester One after completion of PMCO requirements (15 units)

Required:

• MCOM214 Principles of Advertising
• MCOM253 Principles of Strategic Public Relations and Integrated Communications

Recommended:

• Track elective (check prerequisites for each course)
• MCOM255 Newswriting (recommended)
• Additional elective

• Gen-Ed

Declare your major and track by the end of Semester One

3. Semester Two (15 units)

Required: 2 of the following

• MCOM357 Public Relations Writing
• COMM419 Organizational Communication
• MCOM325 Advertising Copywriting
• MCOM323 Advertising Media Planning

Recommended:

• MCOM350 Media Law or MCOM433 Media Ethics
• Additional upper-level course (3-6 units)

4. Semester Three (15 units)

Required: Remaining 2 from Semester Two.

• MCOM357 Public Relations Writing
• COMM419 Organizational Communication
• MCOM323 Advertising Media Planning
• MCOM325 Advertising Copywriting

and

• MCOM 490 Mass Communication Research (preferred time*)

Recommended:

• MCOM460 Internship (3 units)
• Additional upper-level course (3-6 units)

5. Semester Four (12-15 units)

Required:

• MCOM447 Advertising Campaigns
• MCOM453 Public Relations and Integrated Communications Campaign

Recommended:

• MCOM460 Internship (3 units)
• Additional upper-level courses (6-9 units)

*  This course is sometimes open to graduating seniors only.  If so, students can take it at a later semester.

** Course workload may be spread over more than four semesters depending on the individual student’s graduation plan. 

However, the sequence of required courses must be followed.