CERTIFICATE IN MARKETING

Sample Schedule for Marketing Certificate

The Marketing Interdisciplinary Specialization of Mass Communication requires completion of the Mass Communication major in the Public Relations or Advertising track and 15 units as listed below.  Students completing this specialization are eligible for a certificate in Marketing .  Student must earn a grade equivalent of 2.00 or higher in each required course below. 

Marketing Specialization  

MKTG              341                 Principles of Marketing (3)

MKTG              425                 Buyer Behavior Analysis (3)          

MKTG              445                 International Marketing (3)

and two courses from the following:

MKTG              345                 Advertising Management (3)

MKTG              351                 Sales Management (3)

MKTG              347                 Services Marketing (3)

MKTG              355                 Retail Management (3)

EBUS              311                 Principles of E-Business (3)