Department of Marketing
Major in Business Administration with a Marketing Concentration
Students in the Marketing Concentration complete the major in
Business Administration and 21 units in Marketing.
The Business Administration requirements include 21 units in
lower-level required courses and 33 units in upper-level business required courses,
as listed below. All major requirements must be completed with a
grade equivalent of 2.00 or higher. In order to assure that students have
retained critical information from prior courses, students take a comprehensive
examination on business content as part of the capstone
course, MNGT 481. The results of this examination serve as 10% of
the MNGT 481 grade.
The Bachelor of Science (B.S.) or Bachelor of Arts (B.A.) degree in
Business Administration (BUAD) requires a minimum of 120 earned
units, which must include successful completion of the General
Education (GenEd) requirements, the Business Administration major
requirements listed above, and electives. See the complete Degree
Requirements in the University Curriculum section in this catalog.
During the freshman and sophomore years, pre-business administration
(PBUA) students must concentrate on building an academic foundation
as a base for the in-depth, upper-level courses. This foundation
includes both lower-level required courses and most of the General
Education requirements. Students who enroll in CBE "majors only" courses without having fulfilled the prerequisites risk losing their place
in those courses.
Students are responsible for monitoring their own progress toward
graduation. Students should consult with their assigned advisers to
ensure that prerequisite courses are taken in proper sequence to meet
the student's target completion date for the degree.
Note: These requirements are for the latest catalog year of AY 2011-2012. If your catalog year is different, please refer to your specific catalog to understand their requirements. You may also refer to the correct advising form for your catalog year available at All Advising Forms
 | Requirements for Admission to the Business Administration Major |
Students must be eligible for admission to the Business Administration major to enroll in upper-level business required and Marketing concentration
courses. To be eligible, students must complete each of the seven specific lower-level required courses with a grade equivalent of 2.00 or higher
and a minimum GPA of 2.70 for ALL seven lower-level required courses.
 |
Lower-Level Required Courses |
(21 credits)
| Course Number | Course Name |
|---|
| ACCT 201 | Accounting Principles I (3)
(or Honors ACCT 211) |
| ACCT 202 | Accounting Principles II (3)
(or Honors ACCT 212) |
| ECON 201 | Microeconomics Principles (3)
(or Honors ECON 203) |
| ECON 202 | Macroeconomics Principles (3)
(or Honors ECON 204) |
| LEGL 225 | Legal Environment of Business (3) |
| MATH 211 |
Calculus for Applications (3)
(or MATH 273 Calculus I) |
| and either |
| ECON 205 | Statistics for Business and Economics I (3) |
| or | |
| MATH 231 | Basic Statistics (3)
(or Honors MATH 233) |
| and |
| Completion of the Computer Proficiency Exam (CPE) with a passing score of 70% or higher. |
 |
Upper-Level Required Courses |
(33 units)
Course Number
|
Course Name |
| BUSX 301 |
Business Cornerstone (3)
Note: GenEd I.D. Advanced writing course is taken prior to or concurrent with BUSX 301. |
| BUSX 460 |
Professional Experience (3) |
| EBTM 306 |
Fundamentals of Project Management and Business Decisions (3) |
| EBTM 337 |
Information Technology (3) |
| EBTM 311 |
Principles of e-Business (3) |
| EBTM 365 |
Principles of Operations Management (3) |
| FIN 331 |
Principles of Financial Management (3) |
| MKTG 341 |
Principles of Marketing (3)
(or Honors MKTG 342) |
| MNGT 361 |
Principles of Management (3) |
| MNGT 481 |
Business Strategy and Policy (3) |
| MNGT 482 |
Business Ethics and Sustainability (3) |
 | Marketing Concentration |
(21 units)
| Course Number | Course Name |
|---|
| EBTM 411 | e-Business Marketing (3) |
| MKTG 425 | Buyer Behavior Analysis (3) |
| MKTG 441 | Marketing Research and Forecasting (3) |
| MKTG 445 | International Marketing (3) |
MKTG 451
or
MKTG 431 |
Personal Selling and Sales Management (3)
Marketing Information for Decision-Making (3) |
| MKTG 485 | Strategic Marketing (3) |
| And one MKTG electives selected from: |
| MKTG 345 |
Managing Integrated Marketing Communication (3) |
| MKTG 347 | Services Marketing (3) |
| MKTG 349 |
Product Management (3) |
| MKTG 355 | Retail Management (3) |
| MKTG 357 | Marketing Channels (3) |
| MKTG 361 | Marketing for Nonprofit Organizations (3) |
| MKTG 442 | Marketing Seminar (3) |
| MKTG 470-479 | Special Topics in Marketing (3) |
| MKTG 494 |
Marketing Study Abroad (3) |
| MKTG 497 | Marketing Internship (1-3) |
NOTE: Only 3 units of the MKTG 497 course can be applied to the Marketing
Concentration requirement.
If both MKTG 451 and MKTG 431 are taken, the additional course can be applied to the Marketing Concentration as an elective. |
Department of Marketing
Stephens Hall, Room 123
Phone: 410-704-3351
Fax: 410-704-3772
|
