Welcome to the Department of Marketing. There is no better time to pursue studying Marketing, one of the most popular concentrations in Business Administration.  Government and industry forecasts indicate that demand for college graduates trained in Marketing will continue to remain strong over the next decade.

Marketing represents the business function with the unique role of representing customers, whether they are consumers or businesses, to others within an organization. The core of being marketing-oriented is being sensitive to the wants and needs of customers and conscious of what competitors are offering, a hallmark of successful organizations.

Managers who recognize and embrace this orientation help their organizations succeed because they enact marketing strategies that provide customers with superior value through the goods or services they offer, the information they convey through marketing communications, and the timeliness and convenience provided by their distribution networks. Our department imparts a solid foundation of concepts and applications and hones the analytical and communications skills of those who aspire to become successful marketing professionals.

   Rodney Stump,

   chairperson, Department

   of Marketing